CASE STUDY | VENTURE INVESTMENT MANAGEMENT COMPANY

Situation

• Primary program objective was to raise visibility for VIMAC to support fund raising efforts and attract high quality investments
• Venture Investment Management Company (VIMAC), a VC firm providing early-stage financing primarily to IT companies, was impacted by the decline in technology valuations in the early 2000’s
• And shift its positioning to include biotech and the overall medical technology sector

Strategy

• Differentiate VIMAC by promoting its philosophy, culture and management and history
• Position partners as experts/thought leaders in the IT industry
• Generate high visibility in the bio/pharma/medical sector
• Leverage PR to reach institutional and angel investors
  

Results

• Generated substantial publicity in major business/financial and new economy media such as: Business Week, The Wall Street Journal, Forbes, Fortune, Reuters, InformationWeek, The Deal, enhancing VIMAC’s credibility

Which:

• Eased fund raising efforts by increasing visibility
• Helped differentiate VIMAC in crowded field of early-stage VC firms; worked as third-party endorsement for top-quality portfolio companies seeking a VC connection
• Established ongoing relationships for VIMAC with key reporters covering their space