Situation

Dow Jones & Company, one of the strongest media brand names, required brand recognition for its news wire service products

Goal was to increase awareness and understanding of new value-add-on services to Internet market while stimulating sales

Its 125-year-old reputation needed a more contemporary “new economy” imagery, as well

Strategy

Engage a 3-prong media outreach with: professional investor trade press, major business press and consumer media

Leverage DJN experts in all aspects of the financial news marketplace

Utilize data and statistics to promote DJN benefits to brokerages and consumer end- users

Results

Increased customer awareness of investor-related issues and services

Significant media coverage included MSNBC, CNNfn, Yahoo!Finance, New York Times, USA Today and The Wall Street Journal

Established regular broadcast segments for key DJN editors

Helped promote special events and other activities