FOR IMMEDIATE RELEASE

Contact:
Carl Hymans
(212) 725-4500
carlh@schwartz.com

NEW YORK, October 19, 2007 – G.S. Schwartz & Co. Inc., www.schwartz.com, a leading mid-sized
independent public relations and investor relations agency, today announced that it has been retained
by two new online clients, both backed and managed by prominent industry executives.

The two new clients are:

• ApplyWise LLC, New York – ApplyWise www.applywise.com provides an online college
admissions counseling program helping college-bound juniors and seniors navigate
successfully through the college admissions process. ApplyWise was founded in 2006 by
Dr. Katherine Cohen, one of the country's leading college admissions counselors and Liz
Hamburg, founder and president of Upstart Ventures, a private equity firm.

• iKobo, Inc., Atlanta – iKobo www.ikobo.com provides fast, safe and economical money
transfer by allowing consumers to send money online worldwide. Recipients receive a
re-loadable iKobo Visa® Prepaid Card useable wherever Visa is accepted, including ATMs.

“We have a unique understanding and expertise handling online businesses developed over nearly
20 years starting with videotext in the late 1980s and then Prodigy Services in 1990,” said Jerry
Schwartz, president and founder of G.S. Schwartz & Co., which is based in New York, the nation’s
media and financial center. “Our pioneering online experience includes such noteworthy client
companies as eToys.com, Avenue A/Quantive, YellowPages.com, MyPoints.com, CDnow, UUNet
and CSFB/DLJdirect, among others.”

“Our Digital Power and Light business (www.digitalpowerlight.com), reflects the next stage in our
expertise in developing and implementing custom digital marketing strategies to provide clients
with new opportunities to reach their target audiences.”

G.S. Schwartz & Co. Inc., founded in 1981, is a full service, mid-sized agency with about 35
employees and 45 clients. The independently owned agency’s largest clients have included
Anheuser-Busch, Promotion Marketing Association, Johnson & Johnson, American Express, DHL
Worldwide Express and Dow Jones & Co.