FOR IMMEDIATE RELEASE

Contact:
Carl Hymans
(212) 725-4500
carlh@schwartz.com

New York, October 4, 2007 – Citing its current high-profile work for the Toy Industry Association and its 10-year program for the Promotion Marketing Association, G.S. Schwartz & Co. today announced that it has been retained by the Telecom Expense Management Industry Association to handle its public relations. G.S. Schwartz & Co. has unique experience among mid-sized PR agencies located outside of Washington D.C. handling the complexities of trade and professional associations.

TEMIA’s mission is to promote the value of telecom expense management, enhance the category image through education and marketing and develop industry standards to augment overall service quality. The industry organization, headquartered in San Diego, was founded in 2007 by expense service providers that collectively help clients manage in excess of $20 billion per year in domestic and international expenses associated with voice, data, and wireless communications.

“TEMIA was a big win for the agency and reflects our expertise in developing and implementing highly successful programs for associations, which are organizationally different than for-profit corporations,” said Jerry Schwartz, president and founder of G.S. Schwartz & Co., which is based in New York, the nation’s media and financial center. “We are excited by the opportunity to manage a major public relations program for TEMIA, which will also utilize our considerable experience in technology and telecommunications.”

Trade association clients have included: the Toy Industry Association, Promotion Marketing Association, Direct Marketing Association, Global Advertising Lawyers Alliance, Information Technology Association of America, American Gem Society, Institute of Management Accountants, National Association of Female Executives, and the National Association for the Self Employed.

G.S. Schwartz & Co. has extensive public relations experience managing programs for domestic and international technology companies, including: AT&T, Sprint, Broadview International, Safeguard Scientifics, UUNET Technologies, Prodigy Services, Mitel - Canada, Minitel - France, Tadiran - Israel, Metalink, Ltd. - Israel, Trikon Technologies - UK, GE Recovery Solutions, Comdisco and Perot Systems, among others.

G.S. Schwartz & Co. Inc., founded in 1981, is a full service, mid-sized agency with about 35 employees and 45 clients. The independently owned agency’s largest clients have included Anheuser-Busch, Promotion Marketing Association,